Where is the limit ?

                          

  Please watch this video and look at the pictures before reading my comments:  http://www.koreus.com/media/pub-ford-sportka-chat.html         

                 This article will be the last. I choose these pictures and this video to talk about the impact of publicity and its place on Internet. In fact, there is no real campaigns but, in forums and newsgroups, ads are numerous.

               The ad with the cat and the Sportka received a very big success on Internet, perceived sometimes as chocking and sometimes as amazing. But for the brand Ford, it’s more the first opinion, they declared that  they wouldn’t have accepted this ad.It would have been elaborated by an agency especially to be diffused by emails and words of mouth.

               The representants of the brand, declared they didn’t agree with diffusion. For them it was unacceptable. In the same time, the agency reacted: it was an isolated incident, organised by an employee. To confort opinion and organisation of protection for animals, they explained that the decapitation was made totally by pictures withouth animal.

                Now, I can give the parallel with Puma.they want to make people talk about brand and advertisement. With the sexual connotation, where is the link with the sport? In forums, there is a lot of comments about this ad, with humour and critics, in particular because the image of women. Women stay again “a victim” and there is no reason here, to mix sport and sex.

           But sex sells, doesn’t it? Puma understood it. This sort of advertisement is extremly efficient. Brands know the power of internet and and its speed of diffusion. they use of it.

When Children don’t bounce back

                 Sometimes if you want to touch your target, you need to use its language and its sensibility. In this ad, NSpCC understood it. They use a child to explain to children risks if they are abused and if they are fighting at home.

                 At the beginning and with the music, you imagine a comic story with a cartoon at home, but quickly, the atmosphere changes when dad arrives.

         This ad created  a talking point in 2004 in  french forums because for the majority it’s percussive withouth being shocking. It seems to be perfect for this subject if you want to sensitize chidren to talk. But an other part, some people think it’s shocking because this ad is laughing with the problem and it’s not responsible and worthy of respect. For them, the subject reclaims more decency.

                For me, this ad, it’s the best which I posted in this blog because, it works the difficult subject concerning violence and above all, children. I think it’s very interesting to deal with humour, maybe graveyard humour with the end. The comic caracter helps the idea to be understanding by children. And finally they are concerned.

[http://www.koreus.com/media/pub-nspcc-enfant.html]

My survey about vending machines

    

      I decided to design a survey, to be submitted to teenagers and students to know their desires, expectations and their requirements of consumption when they are in their school.

     31 persons answered this survey. They are 18 women and 13 men, 2 of them are less than 20 years old and 2 are more than 30 years old. So, this survey concerned particularly students between 20 and 25 years old.  And now, I’m sure that this population is the good target, especially because if you want to install vending machines in schools. 

     Among these persons, 29 buy products from vending machines, and just 2 respond that they don’t buy because they haven’t vending machines in their school or because they can find the same products cheaper outside, in any supermarket for instance.  

     To know their tastes, I asked them what sort of products they purchase. The first answer is coffee with  70% of answers, next cold drinks with 50%, chocolate bars with 40%  and hot chocolate with 33%. Probably these products can represent the best sellers with a vending machine. I think they need a machine which can sell either chocolate bars, also cold and hot drinks.

     Then, I asked them how often they buy from a vending machine to know the frequency of buying. 50% buy 2 to 5 times per week. Only 5 persons buy several products per day. These figures show that students are good users of these machines, using them twice a week on average.

     Concerning the price that they are willing to spend for one item, answers are very different. In fact, 5 persons are willing to spend less than 0.50€, then 7 persons prefer 0.50€, 5 persons agree between 0.50€ and 1€, 10 persons will spend 1€, and 3 persons will accept to spend more than 1€. Just one person didn’t respond.

     One of the interviewers had a good idea. In fact he suggested that the price could be different between drinks and chocolate bars or sweets. In fact, with this survey, I think that future prices must be reasonable for students. For instance, 0.50€ for hot drinks (coffee and chocolate), 0.80€ for chocolate bars, cereals bars and 1€ for cold drinks like in supermarkets.

      Then, in the survey I asked students what they request from vending machines. For 70% of them the choice is good. Vending machines should have a big range of products. For 38% the cost is too much high but 31% consider that price is good. 89% think that a vending machines is good for time saving . and 92% considered that is practical. Also, 80% think it’s easy to use. Finally, all these figures show the advantages of vending machines and students know them. For my last question, I wanted to know which brands of chocolate bars they prefer, because before this survey, already I supposed that they like these products. Their answers will be useful to complete your range if you decide to create a company of vending machines especially for students.

      The preferred brand of respondents is Kinder Bueno with 50% of votes, next we have Twix and Kit Kat which received each 33% of votes, then Snickers (26.7%). Milky Way, Bounty and Lion have 23.3%. The survey shows that M&M’s, Mars, Crunch and Nuts received 5 votes or less.

My survey demonstrates that a real market for vending machines exists. So, to submit it to students is a good concept. They represent a great potential of consumers. With this study I think I have enough elements to elaborate the concept.To consult this survey, in particular students’ tastes or their budget for instance is very interesting to develop this project.

My survey about vending machines

    In context of school and marketing studies, I have chosen to work with vending machines. I have studied this market and students’ opinion. I have imagined to work for a company who wanted to implant a new vending machines in my school. And now, in my blog I explain my different results…

The campaign of European Union and NGOs

                http://www.dailymotion.com/relevance/search/femmes%2Bbattues/video/xozjd_sos-femmes-battues-uk

               Amnesty International decided to use a campaign with the company Care to defendwomen. The alternative marketing wants to create true connexions with targets and develop a WOM. For that, they use original supports in streets and on internet. With advertisement and campaign, organisations as AI want to defend women’s rights as human rights and endeavoures to stem violent behaviour.

                 For abusers, the messages can be that their acts are a crime, domestic violence will ruin their life as an abuser as mush as the life of their prtner. They can find help if they want to put an end to their behaviour.

                 For women victims, the messages are break the wall of silence surrounding domestic violence and don’t tolerate it.

                 The campaign put across the following messages:

“elimination of all forms of violence, including domestic violence, is an absolute priority” and “zero tolerance of violence against women“.

               At the European level, to have the broadest possible impact on European citizens, campaigns have to encompassed radio and television advertising. Slogans and relevant messages have also been dispersed via the Internet. Additional materials, such as posters and brochures, have been circulating through the relevant national Ministries, local authorities and NGOs as well as AI.

              Domestic violence exists in all countries and across all social classs. it’ s clearly a problem for society. I think it’s important to talk about general statistics of Europ to understand the problem: 1/5 woman has at least once in her life been victil of domestic violence, and 25% of all violent crimes reported involve a man against his wife or partner.

When advertisement wants to defend human’s rights

                   In Europ, Spain is at the top of countries which record most of beaten women. Government tries to sensitize population to talk about this  taboo subject: domestic violence. 

                  In this ad,there is no spectacular images or shosking images, it’s more psychological…this advertisement wants to mark spirits.

 
In Spain, it’s a national priority to protect women against this violence. a new law has been created by Zapatero. According to “El Instituto de la Mujer”, between 2000 et 2004, 309 women died because of their husbands, ex or boyfriends.  In 2005, 33% of murders were conjugal. So, to deal with this big social problem, the law took new measures to protect women, more than 430 new judges

with this link you could see the campaign of gouvernment to inform people about conjugal violences   =jPExQxVBSyY

Worst and worst ?

          For several years, in France and everywhere in each campaign of security, there are car crashes and death people… Finally, they show us the reality, actual accidents in order to be more sensible of the situation. All these campaigns are not movies but accidents that we can live ourselves or our family.

          But are these advertising efficient?

          With all these images, I think it’s better to touch televiewers and “talk” to motorists. governments want them to modify their behaviour on the road and that they become more responsible.

           But these campaign started very strong, it will be hard to continue on this way…How will be the next? will they decid to substitute actors by real people ? Like a documentary but very short and repetitive, with true death? Will be bloodier?

When American people don’t care about the road

Hello world!

For my first blog in English, I have chosen to talk about advertising and originality. 

 Why the marketing is it more and more agressive? to shock people, frighten them ?

… with cinema, tv and campaign on the streets, the advertising tries to make worse always to provocate feelings and reactions.