For several years, in France and everywhere in each campaign of security, there are car crashes and death people… Finally, they show us the reality, actual accidents in order to be more sensible of the situation. All these campaigns are not movies but accidents that we can live ourselves or our family.
But are these advertising efficient?
With all these images, I think it’s better to touch televiewers and “talk” to motorists. governments want them to modify their behaviour on the road and that they become more responsible.
But these campaign started very strong, it will be hard to continue on this way…How will be the next? will they decid to substitute actors by real people ? Like a documentary but very short and repetitive, with true death? Will be bloodier?
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That’s a pretty horrific ad. By the way, I think you mean ‘care about’ not ‘carry’.
JHL