http://www.dailymotion.com/relevance/search/femmes%2Bbattues/video/xozjd_sos-femmes-battues-uk Amnesty International decided to use a campaign with the company Care to defendwomen. The alternative marketing wants to create true connexions with targets and develop a WOM. For that, they use original supports in streets and on internet. With advertisement and campaign, organisations as AI want to defend women’s rights as human [...]
When advertisement wants to defend human’s rights
In Europ, Spain is at the top of countries which record most of beaten women. Government tries to sensitize population to talk about this taboo subject: domestic violence. In this ad,there is no spectacular images or shosking images, it’s more psychological…this advertisement wants to mark spirits. In Spain, it’s a national priority to protect women against this [...]
