http://www.dailymotion.com/relevance/search/femmes%2Bbattues/video/xozjd_sos-femmes-battues-uk
Amnesty International decided to use a campaign with the company Care to defendwomen. The alternative marketing wants to create true connexions with targets and develop a WOM. For that, they use original supports in streets and on internet. With advertisement and campaign, organisations as AI want to defend women’s rights as human rights and endeavoures to stem violent behaviour.
For abusers, the messages can be that their acts are a crime, domestic violence will ruin their life as an abuser as mush as the life of their prtner. They can find help if they want to put an end to their behaviour.
For women victims, the messages are break the wall of silence surrounding domestic violence and don’t tolerate it.
The campaign put across the following messages:
“elimination of all forms of violence, including domestic violence, is an absolute priority” and “zero tolerance of violence against women“.
At the European level, to have the broadest possible impact on European citizens, campaigns have to encompassed radio and television advertising. Slogans and relevant messages have also been dispersed via the Internet. Additional materials, such as posters and brochures, have been circulating through the relevant national Ministries, local authorities and NGOs as well as AI.
Domestic violence exists in all countries and across all social classs. it’ s clearly a problem for society. I think it’s important to talk about general statistics of Europ to understand the problem: 1/5 woman has at least once in her life been victil of domestic violence, and 25% of all violent crimes reported involve a man against his wife or partner.
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