I decided to design a survey, to be submitted to teenagers and students to know their desires, expectations and their requirements of consumption when they are in their school.
31 persons answered this survey. They are 18 women and 13 men, 2 of them are less than 20 years old and 2 are more than 30 years old. So, this survey concerned particularly students between 20 and 25 years old. And now, I’m sure that this population is the good target, especially because if you want to install vending machines in schools.
Among these persons, 29 buy products from vending machines, and just 2 respond that they don’t buy because they haven’t vending machines in their school or because they can find the same products cheaper outside, in any supermarket for instance.
To know their tastes, I asked them what sort of products they purchase. The first answer is coffee with 70% of answers, next cold drinks with 50%, chocolate bars with 40% and hot chocolate with 33%. Probably these products can represent the best sellers with a vending machine. I think they need a machine which can sell either chocolate bars, also cold and hot drinks.
Then, I asked them how often they buy from a vending machine to know the frequency of buying. 50% buy 2 to 5 times per week. Only 5 persons buy several products per day. These figures show that students are good users of these machines, using them twice a week on average.
Concerning the price that they are willing to spend for one item, answers are very different. In fact, 5 persons are willing to spend less than 0.50€, then 7 persons prefer 0.50€, 5 persons agree between 0.50€ and 1€, 10 persons will spend 1€, and 3 persons will accept to spend more than 1€. Just one person didn’t respond.
One of the interviewers had a good idea. In fact he suggested that the price could be different between drinks and chocolate bars or sweets. In fact, with this survey, I think that future prices must be reasonable for students. For instance, 0.50€ for hot drinks (coffee and chocolate), 0.80€ for chocolate bars, cereals bars and 1€ for cold drinks like in supermarkets.
Then, in the survey I asked students what they request from vending machines. For 70% of them the choice is good. Vending machines should have a big range of products. For 38% the cost is too much high but 31% consider that price is good. 89% think that a vending machines is good for time saving . and 92% considered that is practical. Also, 80% think it’s easy to use. Finally, all these figures show the advantages of vending machines and students know them. For my last question, I wanted to know which brands of chocolate bars they prefer, because before this survey, already I supposed that they like these products. Their answers will be useful to complete your range if you decide to create a company of vending machines especially for students.
The preferred brand of respondents is Kinder Bueno with 50% of votes, next we have Twix and Kit Kat which received each 33% of votes, then Snickers (26.7%). Milky Way, Bounty and Lion have 23.3%. The survey shows that M&M’s, Mars, Crunch and Nuts received 5 votes or less.
My survey demonstrates that a real market for vending machines exists. So, to submit it to students is a good concept. They represent a great potential of consumers. With this study I think I have enough elements to elaborate the concept.To consult this survey, in particular students’ tastes or their budget for instance is very interesting to develop this project.
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