Sometimes if you want to touch your target, you need to use its language and its sensibility. In this ad, NSpCC understood it. They use a child to explain to children risks if they are abused and if they are fighting at home.
At the beginning and with the music, you imagine a comic story with a cartoon at home, but quickly, the atmosphere changes when dad arrives.
This ad created a talking point in 2004 in french forums because for the majority it’s percussive withouth being shocking. It seems to be perfect for this subject if you want to sensitize chidren to talk. But an other part, some people think it’s shocking because this ad is laughing with the problem and it’s not responsible and worthy of respect. For them, the subject reclaims more decency.
For me, this ad, it’s the best which I posted in this blog because, it works the difficult subject concerning violence and above all, children. I think it’s very interesting to deal with humour, maybe graveyard humour with the end. The comic caracter helps the idea to be understanding by children. And finally they are concerned.
[http://www.koreus.com/media/pub-nspcc-enfant.html]
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